When AYU started four years ago it was with one main goal in mind, to supply professional, affordable makeup brushes to beauty college students. As the company grew we quickly realised that it wasn’t just beauty students that wanted professional affordable brushes, every woman does. Not only that but the majority of everyday women want to create a simple, easy, time friendly makeup look that doesn’t take 57 steps to achieve! That is why we will always keep our line of brushes and How To videos simple. In our eyes, makeup is there to enhance our natural beauty, not disguise it.