About Us

AYU is an Irish based Irish owned Company set up by renowned makeup artist Suzie O’Neill.

The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”.
AYU Make Up is dedicated to empowering women with the tools and knowledge to bring out their best selves. At AYU Make Up we want to show women how to enhance what they already have rather than mask it.
Our renowned make up brush line has grown from strength to strength over the past 4 years- famous for their luxurious look and how simple and fuss free they are to use, they are a staple in women’s make up bags!
AYU Make Up Brushes

Our makeup brushes are made with the highest quality materials and designed with shorter handles than standard for a more controlled application. They have been developed so they are straightforward and easy to use everyday.

Our Misson

To empower women with the tools and knowledge to bring out their best selves. At AYU Make Up, we want to show women how to enhance what they already have rather than mask it.

AYU- Simple Beauty

Our philosophy at AYU is to live a positive and beautiful life. We get lots of questions about how to look and feel good so we add new blogs with loads of valuable tips and tricks on beauty and living life to the fullest. See more on our blog posts…