About Us

AYU is an Irish based Irish owned Company set up by renowned makeup artist Suzie O’Neill.

The name “AYU” is derived from an Indonesian word meaning “very feminine, beautiful”.
AYU Make Up is dedicated to empowering women with the tools and knowledge to bring out their best selves. At AYU Make Up we want to show women how to enhance what they already have rather than mask it.
Our renowned make up brush line has grown from strength to strength over the past 4 years- famous for their luxurious look and how simple and fuss free they are to use, they are a staple in women’s make up bags!
AYU Make Up Brushes

Our makeup brushes are made with the highest quality materials and designed with shorter handles than standard for a more controlled application. They have been developed so they are straightforward and easy to use everyday.

Our Misson

To empower women with the tools and knowledge to bring out their best selves. At AYU Make Up, we want to show women how to enhance what they already have rather than mask it.

AYU Cosmetics

Our range of cosmetics have been developed to suit all skin tones and ages. Timeless products that will become everyday staples in your make up bag. Suzie’s approach to cosmetics is always to keep things simple and enhance your natural beauty.